Medium is the Message is the Medium

"Medium is the message is the medium". This is a simple statement but it has a lot of depth. I feel it implies that the medium isn't just a means of communication but also apart of the message being conveyed. So as an example, a song carrying a message is very different from a message carried through a letter. The medium used can both enhance or detract from the intent of the message. As media has advanced and technology has become more complex I feel this statement has become even more relevant. Using apps as an example, contacting someone through a normal messaging app sends a very different message than contacting them on "tinder". As mediums of communication becomes more and more diversified the statement "Medium is the message is the medium" will continue to be relevant.